UX/UI Case Study: Elevating Game-Centric PC Shopping at Novatech
Month | Novatech/Reign
Novatech, a distinguished electronics retailer specialising in PC components, aimed to enhance the shopping experience for PC gaming enthusiasts. Our mission was to develop a user-friendly page that allows customers to effortlessly find pre-built PCs tailored to their desired games. This case study details our journey through research, design, and implementation, as we transformed a conventional shopping journey into an immersive and informative experience.
Problem Statement
Novatech recognised the need to bridge the gap between PC specs and real-world gaming performance for its customers. The objective was to create a dedicated page that not only recommends pre-built PCs based on specific games but also educates customers on why these systems are optimised for their chosen titles.
Target Audience
Our target audience comprised potential Novatech customers who were new to PC gaming and sought assistance in understanding how PC specifications impact gameplay performance. This audience segment needed clarity on which PC would offer the best experience for their preferred games.
Problem Statement
Novatech recognised the need to bridge the gap between PC specs and real-world gaming performance for its customers. The objective was to create a dedicated page that not only recommends pre-built PCs based on specific games but also educates customers on why these systems are optimised for their chosen titles.
Design Process
Research and Discovery:
We conducted thorough SEO Keyword analysis and observed that users were actively searching for game-specific PC recommendations. Keywords like "PCs for Fortnite" and "Gaming PC to play League of Legends" indicated a demand for tailored shopping experiences. This insight drove us to create a user-centric solution.